8 Creative Ways to Enhance Customer Experience and Maximize Your ROI

Each year, businesses lose over $62 billion because of poor customer service.

In the highly competitive business landscape of today, showing customers they are valued means everything. If a person feels like they are not being appreciated by a business, they are more apt to jump ship and seek out the services of a competitor.

Rather than losing customers, focusing on ways to enhance customer experience should be a top priority. While learning how to improve customer experience is an arduous journey, the effort you invest will pay off in the long run.

Are you in the process of improving the customer experience you offer? Consider these helpful tips to ensure success.

1. Enhance Customer Experience by Offering Mobile Support

For the most part, mobile phones have been one of the fastest adopted tech innovations in modern times. Millions of Americans use their smartphones on a regular basis to do everything from checking social media to research businesses before using them.

If you are a small business owner looking to improve the customer experience, investing mobile customer support solutions is a must. Not only can these solutions benefit the customer, they can help you out as well.

With an adequate mobile customer support system, you can reduce the number of phone calls you have to field each day. These support systems allow customers the ability to find out information in a quick and easy way.

2. Offer Live Chat on Your Business Website

If you are like most business owners, having a modern and visually stunning website is a main priority.

While a great website may be expensive, they are worth every penny. When looking for a way to improve the customer experience your website offers, you should consider adding a live chat feature.

The last thing you want is to let an opportunity to educate a prospective customer about your company slip away. Regardless of what time of day a person is visiting your site, a live chat feature helps them get answers.

Many of the biggest online retailers on the planet have started to use live chat due to the value it provides their customers. Creating a competitive edge in your industry will be much easier when embracing this type of technology.

3. Don’t Ignore Social Media

Unless you have been living under a rock for the past decade, you know how important social media is in the daily lives of millions of Americans.

Many people do extensive research about a company on social media before using them. Often times, prospective customers will pose questions about your company on social media.

Being there to answer these questions can be quite beneficial. This will show prospective customers you are passionate about gaining their trust and their business.

4. The Power of Self-Serve Tools

Providing your customers with automated systems and self-serve tools is also a great idea.

Often times, tech-savvy consumers want instant gratification when it comes to getting answers to the questions they have. With a smart automated system, you can let people help themselves.

With these self-serve tools, you can reduce the workload your staff is taking on without affecting the level of customer service being offered.

5. Get To Know Your Customers So You Can Give Them What They Want

Are you confused about what type of communication options to offer your customer base? If so, you need to do your homework to figure out who your audience is.

Once you have established how your customers like to communicate, you can easily implement the right solutions. Ignoring the likes and dislikes of your client base will only lead to problems in the future.

If you don’t have the time or resources to conduct this type of research, consulting with marketing professionals is always a good idea. Generally, they will be able to perform the market research needed to develop a customer persona for your company.

6. Delegate Customer Experience Responsibilities

In order to increase the value you offer your customers, you will need to get the whole team on board.

Attempting to handle all of the work involved in thinking up and implementing new customer experience strategies can lead to disasters occurring. Rather than trying to shoulder this burden alone, delegating some of these responsibilities is a good idea.

Establishing a department that has the sole focus of improving the customer experience is wise. By singularly focusing on this important part of your marketing strategy, you can achieve the level of success you are after.

7. Making a Great First Impression

The very first impression a customer has of your business will set the stage for their experience throughout the partnership. Regardless of how prospective clients find your company, you need to have the same message in place.

A consistent brand message will help to drive home your commitment to your customers and will establish you as an authority in your industry. Being positive in all aspects of dealing with customers can help you establish a good repartee with them.

8. Being Reactive is a Must

The practice of social listening has become quite popular with business owners over the last few years. This practice involves reading the posts that are being made about your business on social media and reacting accordingly.

If you keep noticing the same complaints about your business, being reactive with a solution is important. Neglecting to act immediately can lead to the problems at hand snowballing.

Rather than letting bad reviews and press haunt your business, addressing them head-on is essential.

Trying to Take Your Business to the Next Level?

Hiring the right professionals to help enhance customer experience is vital. With their help, you can figure out exactly what your audience wants and how to give it to them.

Are you looking for professional marketing help? If so, be sure to contact the team at Kompass today!