The video, a communication tool on Internet

In a communication process, it is from now on recommended to use the video given the popularity of the medium. Recent studies show that the percentage of Internet users watching a video tends to increase noticeably. In this market, Youtube and Facebook remain the leaders of the pack.

What to choose ?

According to the goal, one needs to resort to a specific video :

• the « product  video » that displays the product on every angle, its features, its users directions
• the « brand video » that introduces an institution, whatever it is, a company, a brand or a person
• the « additional video » that serves to illustrate an already existing content, such as a product file

The style of the video

To be striking and to convey the maximum of informations in a minimum of time are highly recommended. However, the style of the video depends on the targeted goal :

• to sell, the content needs to be clear and the presentation detailed to meet the potential client’s expectations
• to promote an institution, the tone must be neutral, yet favor a human side to establish a trusting relationship with the Internet user
• to generate the buzz, no specified rules are to follow ; nevertheless, it always helps to have a good sense of humor