FPSA: 10 Years With Customer – Why Kompass Works

Olivier Seignemartin, Sales and Marketing Manager of FPSA, explains how Kompass’s Booster Click offer enables them to grow in Germany and provide their sales team with a base of qualified contacts.

Hello Olivier Seignemartin. In a nutshell, what are your business activities?

FPSA is a company that controls / operates two technologies, whose names make up the identity of the company.

The F is our first activity, the foundry, and more specifically the ZAMAK die casting. The P refers to our second activity, which is the plastics industry. Finally, the letters SA correspond to Seignemartin Associés since we took over, with my brother, the company originally created by our father in 1981.

What are your sectors of activity and where are your different markets?

There is no company in France that has the same typology as we know how to associate on the same site the plastic and the zinc foundry.

We operate in several sectors of activity, historically the automotive & industry sectors, home automation and cosmetics. And, in recent years, we have also been developing a health & well-being sector. We put this know-how at the service of our customers, most of whom are based in Europe.

You are a loyal customer of Kompass. What benefits does your company derive?

Indeed, we have been working for more than 10 years with Kompass . We are convinced by the professionalism of the teams. We use their expertise especially to generate visibility in paid search because we do not have resources in-house allowing us to do so.

The visibility on the Internet is something very important today, and it is necessary for us to be accompanied by competent professionals on this subject.

Kompass’s experience is also valuable to us for the quality of the data provided, which is a source of information for our sales teams.

Finally, we are present on the website of Kompass , whose reputation in B2B is very strong. This page also allows us to gain visibility since it drains visitors to our own site.

Why is visibility on the Internet so important to you?

It is an obligation today to be visible on the Internet . You can not do without a website to maintain and develop your professional network. Commercial prospecting is about visibility, and visibility is on the web.

The web has become a real hunting ground , especially for young buyers who are used to these practices. Orchestrating an effective online presence is therefore very important to us because our site is the showcase of our activities.

What actions have been taken with Kompass to improve the visibility of your company on the Internet?

To optimize our visibility, we opted for paid search. With this in mind, Kompass teams helped us to choose the right keywords, and to position ourselves to buy them.

In our universe, there is a lot of competition on certain themes. Today, our activities are perfectly positioned in the search engines which is obviously very beneficial.

Kompass has brought us intelligence to answer the research of potential buyers.

What are the first results you have observed, especially in Germany where you are looking to develop commercially?

We receive regular requests via our website. If they are not always direct, these solicitations can then lead to a commercial relationship. Our site is therefore complementary to our commercial sales force.

The excellent work done on SEO works, it is a sacred showcase for our company, especially in Germany.

Thus, web visibility is consistent with our strategic action. We are in the process of setting up a sales team in Germany which will be fed either directly by the website or will use the site as a credibility guarantee to support a prospecting process.

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