Video marketing is a very useful tool you can use to hit your sale goals, if it done correctly. More often than not, we remember something for being really bad, I’m sure you all can think of a corny or cheesy marketing video you have recently seen. By creating video content that is engaging, promotes personalization and makes clear points, you can up your sales! We want to help you create the perfect video! Here are four tips to help you up your video marketing strategy.
Four Tips For Successful Video Marketing:
- Start with a Question: starting with a question gets the viewer engaged and invested especially if they don’t know the answer. When someone is curious they are a lot more likely to watch your video all the way through! Make you answer the question though!
- Be Funny, Not Corny: Car dealership commercials are often corny, don’t follow their style. Instead watch this Dollar Shave Club commercial. They’re funny but they are also sharing a lot of information with you. Being funny is a great way to keep people watching but make sure to add in content and what your product/service is and does and why its different.
- Get Personal: Everyone remembers the Budweiser ad from this year’s Super Bowl. Why? Because it pulled on your heart strings. Get personal and how people that you are.
- Explain your Product: You want to bring out all the bells and whistles but don’t forget at the end of the day it is the content that makes people buy your products. Don’t get lost in all the editing or effects, be sure to present your product, why it is different and how it helps the consumer.
There are many ways you can stand out in a crowd, this four tips will help your video stand out in a crowd of millions! Successful video marketing can in return lead to successful sales.