Over the last 5 years, video content on the internet has grown at an incredible rate. With YouTube having over 1.3 billion users and more than 30 million visitors a day, it’s crazy to not want to be part of the action. There is a now such a thing as a “YouTube Star” with Zoella, a British beauty blogger and Lindsey Stirling, a violinist currently on Dancing with the Stars, being just two examples. Companies now have switched their video marketing strategies. From sponsoring videos to sponsoring “YouTube Stars”, video marketing is bigger than ever. Yet only 9% of small businesses are on YouTube. Video marketing is not easy. With most people leaving a video after just ten seconds, it may be hard to see the worth but with video marketing, you are able to showcase your image better, explain your product in more deal and engage with a larger audience. Here are 4 reason why your small company needs to invest in video marketing.
4 Reasons Your Company Needs Video Marketing:’
Increase your presence on mobile devices:
- People are on their phones all the time yet it is hard to make mobile advertisements. Video marketing is a quick way to increase your mobile advertising. Youtube has confirmed that about half of their views come from mobile devices. With people sending all day on their phones, you want to be there in the action.
Connect with the audience:
- Video has the power to bring out emotions in a very quick matter of time. With a video you have a better chance of making a deeper connection with potential customers. All it takes is one commercial that people will remember.
Video can show how your product/service works:
- Often it is hard to write exactly what you want about your product without it getting long and boring. Video allows you to show your potential customer exactly how your product or service works. Showing actual examples is a great way to get people interested. Video allows you to bring “word of mouth” to your product.
Videos are easily shared:
- With YouTube having an easy share button to all your social media’s, your video can be shown on all your networks. People can easily save your video on Facebook and LinkedIn.
Check out Kompass North America on YouTube by clicking here or watch our two newest video below.
In our digital age, video marketing can be a huge tool for your company! Reach out to us today for more information: firstname.lastname@example.org