The 5 data marketing commandments
Kompass, a major player in data, has been supporting marketing and sales departments for many years with their customer acquisition and loyalty strategies. Overall, there are several hundred projects carried out each year alongside our customers who allow us to see how the intelligent exploitation of data can be a source for new lines of growth.
Thanks to this experience, we have learned valuable lessons that we share with you through the 5 data marketing commandments.
1) Your database, you will update
Remember to refresh your database so that it is clean, without duplicates, and up to date. The effects are virtuous: optimization of marketing actions, increase in sales productivity, cost and time savings.
2) Your data, you will enrich
Financial information, company size, activity, new contacts, org charts … all this information collected for your clients allows you to engage more effectively.
3) Your markets, you will segment
Map your markets intelligently for many benefits: boosting the energy of the sales team, expanding your customer base, increasing sales and profitability.
4) Your targets, you will score
Assign a decision score to a prospect: size, workforce, sector of activity… This allows you to focus on ideal customers and increase your chance of signing.
5) Your sales approach, you will personalize
In business, timing is everything! By adopting a sales acceleration solution, you will be able to contact your prospects at the right time, easily, and without sacrificing personalization.
No matter what your focus is, Kompass has a variety of solutions to expand internationally, create partnerships and grow your business.
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Whatever your business needs, Kompass can help. Contact a Kompass expert today!