Kompass vs a simple search on Bing, Yahoo, or Google

Can’t you find all the information your business needs through a simple search on Bing, Yahoo!, or Google? In a perfect world, sure! you could. But these public search engines can only give you access to information that organizations have already made available to the public. This means much of the information you are most interested […]

Can’t you find all the information your business needs through a simple search on Bing, Yahoo!, or Google? In a perfect world, sure! you could. But these public search engines can only give you access to information that organizations have already made available to the public. This means much of the information you are most interested in is either behind paywalls or simply not available online.

In addition, the unregulated nature of the internet means that much of the information you can find online comes from unverified sources and unqualified people. The information with the best quality control—including magazines, newspapers, and scholarly journals—is often unavailable or difficult to find or need monthly subscriptions. Given the fact that a single search can often bring millions (even hundreds of millions) of results, no human researcher has time to sift all the information to find the most valuable sources.

Databases like EasyBusiness help to solve these problems. They are often dedicated to specific subjects (such as B2B directories) and are compiled in a way that ensures the quality of the information contained. Perhaps most importantly, they offer more fine-grained search criteria that allows you to narrow down the most relevant information.

By using EasyBusiness by Kompass, you will have ability to power your business with verified, customizable data. Quickly identify your target customers and partners from a highly structured database and monitor your markets more efficiently.

Kompass vs. the other guys:

  1. Database Size – A single search on Bing, Yahoo!, or Google can often bring millions, even hundreds of millions, of unverified results. At Kompass, our database has over 14 million business profiles in the United States alone and more than 43 million business profile around the world. 
  2. Data Quality – There are significant gaps in data quality when searching on Bing, Yahoo!, or Google. With websites with public ability for edits like Wiki coming up early in search results, it is often hard to tell what is real or updates. At Kompass, we take data quality serious and regularly review our data to ensure accuracy.
  3. Features – At Kompass, the EasyBusiness search engine gives you and your team more than 60 criteria to search with. These include simple things like industry, location, and company size. But it also includes tougher criteria, such as turnover rates. Designed to be easy, its intuitive interface accompanies you from A to Z. You can easily enrich, sort, and even export your business data in the file formats you want. Add personal notes to follow up on your targeted prospects and analyze your search results through tables and diagrams in few clicks. Do the other guys offer you these features? not so much.

What is EasyBusiness?

EasyBusiness is a powerful marketing and segmentation tool that the whole company can use. At its heart is our database with over 14 million business profiles in the United States alone. But the real power of the EasyBusiness tool comes with its crowning feature: the search engine.

The EasyBusiness search engine gives you and your team more than 60 criteria to search with. These include simple things like industry, location, and company size. But it also includes tougher criteria, such as turnover rates.

If your company is going global, EasyBusiness from Kompass North America has a worldwide reach, with more than 43 million business profiles across the world. Access to EasyBusiness is available 24 hours a day with your subscription, so you and your team can access this vital information whenever you need it.

How Can My Business Use EasyBusiness?

As you can imagine, EasyBusiness is a great tool for marketing and sales. Get the sales team on EasyBusiness and they’ll finish prospecting in no time. Let marketing try it out and they’ll be able to figure out how to segment the market before you know it. Just enter your criteria into the search engine and you’ll be able to produce prospect lists almost as fast as you can think of segments.

But that’s not all your team can use EasyBusiness for. Human Resources can find detailed legal information. Your financial team can look up detailed information on competitors, prospects, and partners.

Since the pandemic, Kompass EasyBusiness also became a very valuable tool for manufacturers to search for new local suppliers. Ask our Kompass experts about our special industry analysis available.

Whatever data you need, you’ll be able to find it on EasyBusiness.

And in case you’re thinking EasyBusiness is only for huge businesses with thousands of employees, think again! EasyBusiness has plenty to offer small and medium-sized businesses. Even individual subscribers (like professors and students) can get immense research value from EasyBusiness.

Subscribe now to receive our special offer for small and medium sized businesses. Save 15% on a 3-month subscription to EasyBusiness. That’s $778. Single user, worldwide searches, unlimited PDFs. 

To learn more about our data or EasyBusiness tool, reach out to us.

 

 

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