Kompass’ Guide to Your Marketing Efforts During Uncertain Times

  The biggest business question on everyone’s mind right now is how to save money. Marketing budgets are normally one of first budgets to get cut during hard times so it is normal to think “should we pause our marketing efforts right now”? The answer is “Absolutely not!” We have seen an increase in searches […]

 

The biggest business question on everyone’s mind right now is how to save money. Marketing budgets are normally one of first budgets to get cut during hard times so it is normal to think “should we pause our marketing efforts right now”? The answer is “Absolutely not!” We have seen an increase in searches for multiple industries all over the world. For example in North America, we have seen a 206% increase in searches for office supply stores, in Italy, we have seen a 114% increase in mailing services and in Japan we have seen a 307% increase in searches for grocery stores (source yext). Business need to adjust to their customers needs even with simple marketing strategies. Kompass is here to help you navigate how to best market your company during uncertain times. The three keys to a successful marketing effort during uncertain times are blog posts, making genuine human connections and choosing your technology wisely. 

Blog Posts:

Blog posts are a great, cheap way to increase your marketing! The keys to successful blog posts are telling a story, consistency and SEO.  A blog is not a short term fix. You need to be consistent to drive long term results. What are these long term results? Well, blogs help create organic, not paid traffic to your site. Blogs also add support material for prospect clients and customers to read and look at. Blogs can make it easier for a prospect to feel connected to your brand. Good content builds and validates your expertise within your field. Blogs also increase your SEO. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.  Google and other search engines, read your blog. When you use key words in your blog, your website will organically show up higher on the search pages. SEO is a great tool that can be used to increase your online marketing without spending a lot of money.

Various metrics are used to measure the effectiveness of SEO on your site, and therefore also about the site’s usage overall. These include:

  • Engagement metrics
  • Conversion rate
  • Time on page
  • Pages per visit
  • Bounce rate
  • Scroll depth
  • Search traffic
  • Keyword rankings
  • Number of backlinks

It is key to make sure you are putting out quality blogs. Blogs that are too short or don’t contain key words will not do well with SEO.

 

Human Connections:

 

 

You are not alone in this global pandemic. A lot of companies are struggling. During times like this, it is so important to remember that everyone is human and to reach out to your partners, customers and prospects. Whether it is just to check in or to put your heads together and make have a virtual event together. With technologies like Zoom, Skype and other video services, we are still able to have those face to face meetings even if they are a little bit different. Here at Kompass North America, we are really proud of the partnerships we have built over the years with NASBITE, Global Chamber, Princeton Mercer Regional Chamber, ExportJersey, Assaciation of Food Industries. It is important to remember we are in this together. Times like this allow us to be creative and work together.

 

Technology Selections:

 

Do you need to attract more customers or want to engage more effectively with your audience? Today, capturing business opportunities has never been so challenging. At Kompass we work to provide you with innovative digital marketing solutions, designed to help you reach the right companies. Through Kompass.com, our market-leading, global B2B online directory, we help buyers and suppliers connect, attracting over 10.5m users every month. Our range of Digital Marketing Solutions will drive relevant enquiries from potential customers, grow your local & global audience & help to improve your online brand visibility.

Whether you have a small or large sales & marketing resource having access to accurate and up-to -date company & contact information is essential. With business data across all B2B activity sectors from more than 70 countries, EasyBusiness helps you target your lead generation, both locally & abroad, saving you both time & money. Manage your search campaigns with 24/7 online & mobile access to the global search platform. With over 43m+ B2B companies and 45m+ executive contacts, you can find & contact prospects all over the world directly by using our 60+ search criteria. You can then customize & download your sales & marketing lists with a click of a button!

Kompass has solutions that will not break your marketing budget and will deliver results.

As SEO and Google Ranking pick up steam due to COVID-19, it may be intimidating and scary to figure out where to start increasing your company’s online presence. With so many options and localized needs based on region, it can be tricky to pick the tools right for you. Luckily, Kompass has solutions specifically build to help you increase your SEO and Google Ranking!

We are currently offering three different packages: Basic Web Presence, USA/Canada SEO Booster and International SEO Booster.

 

 

Click here for the Booster explanation video.

Contact Kompass North America today to set up a demo of any of our tools or to learn about our partnership programs. We are here to help you grow during uncertain times!

Comentarios

No Comments