Email: Still A Marketer’s Greatest Tool

With social media, digital news and the ever changing and growing ways of sharing content with your current and potential customers, it is hard not to feel a little lost. While there are literally a million different ways to interact with your current and potential customers, there is one method that remains the most popular and effective: Email. Forbes‘ post ten tips and tricks to keep your emails as successful as they can be. From content to smart connections, they got you covered. But our number 1 tip is to target the right audience.

The most important part of sending a successful email campaign is having the right target audience. Kompass Data has more than 16 million profiles in the United States and over 4 million email addresses. We can help you create your most successful email campaigns.

More to Kompass than just Data:

There’s more to Kompass than just the database. With a database of that size, it takes a powerful search engine to put the information to the best possible use. Here is where our EasyBusiness tool comes in! The EasyBusiness search engine has over 60 search criteria, allowing users to pinpoint exactly the information they need to optimize their sales. Results can be filtered through obvious criteria like location, industry, and number of employees, but also by not-so-obvious things, such as languages spoken, turnover rates, and import/export region. Marketers can do market studies, analysis and industry overview. You can filter the over 4 million email addresses by industry, company size and 58 other criteria. This can allow you to create an email list that directly targets your specific audience.

With EasyBusiness, researchers will have easy access to exactly the B2B information they’re looking for and answers to the requests of the local business which need help with export, import, trade.

To learn more about the close to 17 million companies in the Kompass US Database or about our EasyBusiness Tool, contact our North America office.