Canadian Digital Content Consumption on the Rise

According to eMarketer, this year, for the first time ever, Canadian adults will spend more daily time with digital content than with traditional media. This is largely due to the increase of the consumption of video online such as Netflix and Youtube. It is interesting to see that Canadian marketing has followed the same trend. Digital ad spending in Canada surpassed traditional for the first time in 2018. This trend—up from less than one-third of all spending in 2014 (30.8%)—shows no sign of slowing down, due to high levels of brand activation and engagement in digital advertising formats.

Are you looking to grow in Canada? Kompass data is your key!

Did you know Kompass databases have over 1 million Canadian-based profiles in our database and 815,000 executives? We’ve done some serious growing and Canada remains one of America’s biggest trade partners. Using our Canadian data and EasyBusiness tool, you are able to pull all kind of reports from company sizes to industries. Here is an example of the kind of information our data can provide you. Below is a breakdown of company sizes we have in Canada.

If you and your organization already subscribe to EasyBusiness, you already have access to all the new Canadian profiles. EasyBusiness can change the way you do business.

What is EasyBusiness?

EasyBusiness is a powerful marketing and segmentation tool that the whole company can use. At its heart is the database with over 35 million business profiles worldwide. But the real power of the EasyBusiness tool comes with its crowning feature: the search engine.

The EasyBusiness search engine gives you and your team more than 60 criteria to search with. These include simple things like industry, location, and company size. But it also includes tougher criteria, such as turnover rates.

If your company is going global, EasyBusiness from Kompass North America has a worldwide reach, with more than 35 million business profiles across the world. Access to EasyBusiness is available 24 hours a day with your subscription, so you and your team can access this vital information whenever you need it.

Kompass data is now available to Salesforce users directly through Kompass App. This can make a huge difference for salespeople around the world. Knowing how precious your time is today, Salesforce users can now benefit from using Kompass International database directly from their Salesforce account. Once the connector is installed in your Salesforce account, you can benefit from all the feature of the Kompass EasyBusiness.

If you’re interested in learning more about EasyBusiness and our Canadian data, contact us to set up a demo.