You have a responsive website that’s easy to navigate. You post regularly on your blog with the proper amount of popular keywords. And you guest post to get backlinks to your website.
Congratulations! It sounds like you’ve got the basics of SEO down. But then, why are your content marketing efforts still getting lackluster results?
Don’t worry! We have good news for you: you’re in better shape than you think.
The answer is likely a simple tweak to what you’re already doing. And we have 7 of these simple tweaks to share with you today! Try these easy, creative website marketing strategies to get the results you’ve been missing.
1. Email Capture
This is first on the list because it’s so valuable and yet so often overlooked.
Email marketing is one of the few marketing campaigns where your target audience actually wants your advertisements. They voluntarily sign up to receive your relevant and beneficial emails. Plus, it’s very easy to track success and target multiple customer demographics with email marketing software.
Still, marketers often don’t take full advantage of this. They get so focused on their blog or other efforts that their email campaign gets neglected. Don’t make this same mistake.
If you don’t already have an email campaign, start one. Start with a free newsletter. It’s as easy to write as a blog post and more valuable.
Add value to your newsletter with signup incentives, weekly coupons, or other exclusives. Then arrange an email capture call-to-action (with signup bonus listed) at the close of each sale.
Finally, use email marketing software to track success and organize targeted groups of customers. Send different, relevant emails to different customers based on purchase activity.
2. Valuable Content
Blogs aren’t just for SEO. Their main function should be to convert traffic into sales. The only way to do this is to post valuable content that helps the customer.
Try this. Assume there are 3 different blog posts that end with, “Click here to buy a water purifier today!” Which of these blogs would you most want to purchase from?
- A list of generic, obvious information about water purifiers
- A blog that brags about the features of a certain water purifier
- A list of the 7 biggest health benefits of buying a water purifier
You’d buy from the third one, right? The first one is unhelpful and the second clearly only cares about sales and not the customer. But the third is educational and offers the product as a way to help the customer.
Here are 3 ways to add value like this to your posts and show customers you have great ideas to help them.
Don’t think you can fool anyone by posting about popular topics you know nothing about. People can tell when they’re being lied to, and they don’t appreciate it. If you don’t know about a certain topic, don’t write it.
The better way is to help people with your genuine knowledge. Teach something not many people would know about. You can use your products as the solutions to the problems they’ve been wondering about.
This shows you are smart and helpful. That’s the kind of person people want to buy from.
Are you gifted at creative or humorous writing? Use it!
Too often, content marketers think that writing for a business must always be completely serious. But that’s ridiculous because not everyone likes reading serious articles. Adding some humor or other entertainment value can bring in many new readers who weren’t interested before.
3. Be Human
Business-focused writing can easily start sounding lifeless and robotic. No one wants to read that kind of blog. You need to write for human beings if you want humans to read it.
Part of that is the added value in the steps above. Here are a couple more ways to add a human touch to your blog.
Allow comments on your blog and always respond to every one. Even better, use an autoresponder to let commenters know that you’ve received their comment and will be responding shortly. If you can’t respond to every comment in 24 hours, set up a team to do it.
If you get a lot of comments about the same issue, write a new post about it. This shows you as competent, caring and relevant.
Be aware of what’s going on around you and incorporate it into your posts. This includes holidays, seasons, time of day, days of the week, and current events. This makes you relatable to your readers and won’t hurt your search ranking either.
4. Simple SEO Tweaks
Here are a couple of helpful SEO hacks you may not have thought of.
Improve Your Site’s Speed
Slow loading times are an easy way to hurt your search rank and just as easy to fix.
Remove overcomplicated web design elements. Don’t put an excess of big files on one page. Break content into multiple pages when necessary.
Use Intriguing Titles
Come up with your title before you write a post. If you can’t make it intriguing, it’s probably too boring of a topic, anyway.
Your title should put a question in the reader’s mind that they want to know the answer to. The easiest way is combining extreme adjectives with numbered lists. Here are two examples.
- The 7 Biggest Marketing Mistakes Most Startups Make
- 9 Ways You’re Wasting Money Without Even Knowing It
Both of these promise several reasons you don’t want to miss what they have to say.
Improve Your Call-to-Action
Your call to action should never be generic like, “Click Here.” It should clearly describe the one action the customer is doing. It must also be a command, not a question.
Good example: “Get Your Free Quote.”
Allowing product reviews on your site helps everyone. It helps those who have purchased speak their mind. It helps other customers decide on a purchase.
In fact, 97% of customers read reviews before making a purchase. Wouldn’t it be convenient if they could do both on your site?
And it helps you. It shows you have nothing to hide. Plus it ups your search rank.
5. Fun and Games
Try incorporating fun, interactive elements like quizzes or games. It’s not very difficult or expensive to create a branded variation of a simple, classic game like Pong.
Having a collection of these family-friendly games on your site will give users, especially younger ones, something fun to do on your site besides reading. And it’s great for brand awareness.
Other fun ideas include printable decorations, crafts or coloring pages.
Having a contest or sweepstakes on your site is a great way to get a quick boost of traffic. It’s also good for bringing attention to anything you’re trying to promote.
For the best success, your contest should be 25 or 60 days long and launch in June or November.
Rebranding works great as a last or a first resort. It’s a great thing to try when nothing else works. And it’s a great way to incorporate the things you haven’t tried.
The biggest help in rebranding is fresh graphics. Replace all the old, dated imagery with chic, modern photographs. This should definitely get you more traffic from image searches.
Try These Website Marketing Strategies Today
There’s a lot more to content marketing than SEO. The key to success in any marketing campaign is experimentation. And the tips listed here are a great place to start.
These website marketing strategies are your seven stepping stones to greater sales. Which ones have you been missing out on? Add these to your existing efforts and see which ones help the most!
Now check out Why You Need RFM Analysis for User Segmentation.