Maintaining a strong web presence can help make an underperforming business into a profitable one. One of the simplest and most common ways you can accomplish this type of growth is by using SEO.
In this article, we’re sharing exactly why SEO is so important to your web presence and how you can use it. Keep reading for all our tips!
Why is Having a Web Presence So Important?
Business owners have to change their marketing and sales strategies to keep up with the trends that are created by their customer bases. These days, one of those trends is that consumers are no longer scanning through the Yellow Pages to find the businesses and products they need.
Instead, consumers’ searches are completed on their device of choice, be it a computer, cell phone, or tablet. In order for your business to compete and make sales, your content needs to stand out on the internet.
This includes having a connection with your customers via outlets like social media. But more importantly, you need to show up on the first page of their search results.
Having a web presence enables you to increase your company’s reach, visibility, and credibility. In addition to making your customer service more accessible and giving yourself a chance to compete against bigger companies.
SEO Techniques to Grow Your Brand
In this digital age, a business owner cannot increase the impact of their online brand without implementing some SEO strategies. If you don’t know what SEO is, it is short for search engine optimization.
Using SEO techniques increases the chances of your business showing up within the first page of Google searches. If you’re wondering why this positioning is coveted, maybe this statistic will help: In one survey, a full 75% of consumers said they don’t go beyond the first page of search results when they are using Google to find a business.
So, even if your business appears number one on the second page, a spot on the first page should be your goal. These types of searches are also more common than the other ones that are available. They’ve even beat social media searches out by 300%.
And now, without further ado, here are 5 ways you can increase your web presence with SEO:
1. Bring High-Quality Traffic to Your Website
All website traffic isn’t good or high-quality traffic. Having a website that’s easy to find is great, but you need to make sure the right people are finding it.
Having 10 page views and two sales in a day is better than having 1,000 page views with the same two sales.
Instead of trying to reach everyone, you should set up your marketing and website content in a way that only reaches people who are interested. These people are more likely to buy from you than those who just happen to stumble upon your site.
SEO can help you reach those paying customers. Completing some SEO keyword research will help you find out what words people are entering into search engines to find products like yours. Using those words throughout the posts on your website can help those searchers to find you.
2. Free Advertising In Front of Interested Parties
You don’t have to pay to use SEO strategies. Whereas, a marketing campaign can possibly set you back 1,000s of dollars. Implementing SEO into your marketing plan will take a significant amount of time and some trial and error, none of which will take money out of your pocket.
In fact, business owners with strong SEO standings rarely spend extra money on advertising, including pay per click.
The only time you would have to spend money on SEO is if you chose to hire a firm to assist you to handle this task for you. They are usually affordable and work with your budget.
So, if you don’t have the time or energy to dedicate to handling SEO in-house, you should definitely use a firm. You can’t afford to not use SEO.
3. Build Trust
People don’t click beyond the first page of search results in Google because they trust the search engine to show them the best of the best first. And they do.
Therefore, ranking high on this search engine will increase customers’ trust of you and your business. It will also significantly impact your online presence, making your brand more recognizable.
Recognizability is another factor that makes customers buy. This can make people come back to your site even if they didn’t make a purchase during their first visit.
4. This is a Long-Term Marketing Strategy
SEO takes a bit of time to start working, you can’t expect to see a huge increase in sales overnight. It can take a couple of months to start seeing results and 6 months to a year before you see optimal ones.
With that said, the work you put into SEO, in the beginning, is the hardest you will have to work on it. Once a company reaches the first spot in the search results, they rarely ever move down.
This can sometimes change if more SEO competition emerges or the Google algorithm changes.
5. Local SEO Encourages Offline Sales
SEO is designed to help you reach interested customers regardless of their distance from you. This set up is perfect if your business operates 100% online. But if you own a hair salon in New York, attracting customers in California won’t help you much.
This is where local SEO comes in. You can customize your SEO campaigns so that you are only reaching out to customers in your city or surrounding cities.
When they are in the research phase looking for an online business such as yours, they will find your website and customer reviews on other platforms like Google My Business and Yelp. With that said, filling out your business profile on these sites will help with establishing your web presence and credibility.
Customers are more likely to make a purchase when they are able to see reviews and read about your business on more than one platform.
Contact Us for Web Prescence Solutions
Do you need some help with improving your web presence? We specialize in helping business owners like you discover new opportunities to expand their reach.
Contact us to find out more!