10 SEO Hacks Every Small Business Owner Should Know

People who don’t know any SEO hacks will tell you that optimizing your website will take a lot of work, an incredible amount of time, and involve many complex variables. That is true, but only to an extent. The waters of SEO can get pretty deep, and they can be tough to navigate if you […]

People who don’t know any SEO hacks will tell you that optimizing your website will take a lot of work, an incredible amount of time, and involve many complex variables.

That is true, but only to an extent. The waters of SEO can get pretty deep, and they can be tough to navigate if you don’t know what you are doing.

But there are quick and easy SEO hacks that can give you the traffic you’re looking for. No matter your business size or advertising budget, there are ways to raise yourself through the Google rankings.

It may not happen overnight, but if you implement the right changes, you’ll see an increase in both your website’s ranking and traffic within weeks.

You don’t have to be an SEO pro to get the results you’re looking for. Here are some tips to get you started.

1. Take Advantage of SEO Tools

There are lots of tools available online to help business owners improve their SEO ranking. Plus, many of them are free. Let’s go through some of those options.

Google Analytics

Google Analytics is a free, online program that can help you determine how your website is doing in terms of traffic and rankings.

It allows you to analyze which of your pages are doing well so that you can redirect potential customers to the ones that give you conversions.

Google Webmaster Tools

Google Webmaster Tools provides insights into your page loading speed. It can also run structured data tests and give you access to the popular Google Search Console.

Kompass Booster

Kompass’ Booster is a professional database where your company can engage effectively with its target audience while attracting new leads for business.

2. Mine Keywords from Comments

You should encourage comments on your blog posts. They are a great opportunity to gain insights that will help with your website’s SEO efforts.

People in the comments section frequently post information that may have been missed, perspectives that were not explored, and good material for future blog posts.

3. Blog Using Long-Tail Keywords

While using generic terms for keywords gives you a wide target, long-tail keywords can be more effective.

Using search phrases that are three or four words long allows you to target the customers who are ready to buy your product.

When you use short keywords, competition in the rankings is fierce.

But with the right long-tail keywords, you’ll have a better return on your advertising dollar. This is because you’re attracting a specific audience that is close to the point-of-purchase.

4. Use Infographics

The human brain is able to process images faster than text. That’s why many businesses are using infographics as a way to communicate information with their audience.

They allow you to share complex knowledge in a way that is simple and visually stimulating. To make sure that you get the most of infographics, include information that is in sync with your business’ products.

You also need to promote your infographic to ensure it gets quality traffic. If it’s catchy and informative, it will be retweeted, shared on Facebook, or pinned to a Pinterest board.

5. Reach out to Experts

Help a Reporter Out (HARO) is a great way to get media attention. It allows you to source quote for your blog posts and to offer your own quotes for backlinks. This will boost your social media presence, leading to higher rankings.

6. Look to Your Competitors

Although copying someone directly isn’t recommended, it’s no need to reinvent the wheel either.

Start by inserting a long-tail keyword for your search that is relevant to the article or page you’re trying to get views for. Then you can see where your work is currently ranking and explore what the top performers are doing differently.

Ask yourself:

  • Do they have a picture?
  • Are they using numbers?
  • Are listicles more popular?
  • Do they use H2 and H3 headers?
  • Is their post longer?
  • Is their post more informative or visual?

7. Link to High-Authority Sites

Backlinks are one of the best SEO hacks there are. They are links that direct web surfers to your website.

The more backlinks a page has, the higher it will rank in search results.

But the same is true for linking to other people’s websites from your pages. Placing backlinks to high-quality, relevant websites is a great way to boost your ranking.

8. Improve Your Site Load Time

You should know exactly how much time it takes for your web pages to load.

This information is important because many users will leave your site if it takes more than a few seconds to load, no matter what SEO hacks you use.

Ideally, your website pages should load in under a second. You can check your speed with the Google Page Speed tool.

Ways to improve your speed include:

  • Remove query strings from static resources
  • Minimize redirects
  • Leverage browser caching
  • Avoid bad requests
  • Minimize request size
  • Serve content from a cookieless domain
  • Specify a cache validator

9. Correct Underperforming Pages

Pages may be underperforming if they have low click-through rates. There are several ways to improve them.

One of those is to include negative keywords that overlap with the ones you are targeting. This would allow you to be more specific towards the people you’re directing to your page.

Perhaps you sell cleats, but you don’t have any that will work for baseball. You could use “baseball cleats” as a negative keyword to reshape your ad’s audience.

10. Drive Traffic to Top Conversion Pages

If you have a page that is already performing well, you should find ways to link to this page and funnel the majority of your website’s traffic through it.

It’s not that easy to get a page ranking for the right keywords using SEO hacks. Having a good click-through rate on one page could eventually lead customers to the others.

Learn the Best SEO Hacks for Your Business

You don’t have to be an expert to use the SEO hacks we just discussed. All you have to do is take your time and do some research.

With over 7.5m visitors per month from 69 countries worldwide, let us improve your SEO and increase your customer traffic both locally and worldwide.

Our Booster solution will help your company engage more effectively with your target audience and attract new business leads.

If you’re looking for more information on how to improve your rankings, check out our articles today!

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